Nissan Adverts Diving Into Innovation

Advertising had to fight to keep their ads on digital television recorders. Sure, you can go past them, but you are still exposed to the product. This may have actually helped the industry think outside the old box. No longer did they have a captive audience. Nissan adverts not only think outside the box, they have blown it apart. By being creative and innovative, by making the experience interactive and virtual, one is hard pressed to stop watching.

Advertisers used to rely on people recognizing the product because the commercials were so predictable. The music, the staging, even the people in the ads were the same. People don't live in that world anymore. With technology, each day brings something new to directly to us.

The big three used to be TV, radio, and print media that was used to get your message to the public. Now you have phone apps, videos, and ads on the computer, ads on TV, which is watched on a computer or your phone. Magazines and newspaper ads online change as you change pages. Static can't happen anymore.

Interfacing with all the technology and software currently makes advertising one exciting career. You can put out an app on a phone that allows you to view a car's interior and exterior in 360 degrees. Want to know more about a specific feature, click the icon, instant information.

You can choose different music for the background. The ad no longer needs to fit the thirty-second window format for TV. If you have a story to tell, tell it. By including icons to push, the viewer can jump in and be a part of the experience. Instead of showing the same commercial repeatedly, you can have a running story to keep people's interest.

Interacting social media let's people share a crazy ad with their friends. Send a text or a tweet and the ad can go viral. Nissan adverts not only are creative, they show what creative looks like.